GRAFFABULOUS - Latest Graff's High Jewelry Collection And It's The Most Carats Ever Presented

Graff

GRAFFABULOUS - Graff’s new high jewelry campaign harnesses the fantastic beauty of one of the greatest gatherings of gemstones ever seen in a high jewelry collection. An ode to the formidable force of nature and the majesty of natural diamonds and gems, Graff's high jewelry campaign for 2022 is an unrivaled display of high jewelry wonder that expresses the pure fantasy of the most fabulous jewels in the world. Photographed by rising star Carlin Jacobs, GRAFFABULOUS presents a peerless trove of extraordinary stones, showcased in more than 80 pieces of high jewelry, each one of a kind. All of the precious stones for which the House is renowned appear in the campaign, revealing the full spectrum of rarity at Graff. An unprecedented 3,600 carats of diamonds, emeralds, rubies and sapphires are featured, making this among the greatest gatherings of gems ever seen in a single high jewelry campaign. To express the beauty of this powerful collection of jewels, the campaign features a bold reimagining of legendary women in ancient mythology. Portrayed by three renowned models - Grace Elizabeth, Aya Jones and Qun Ye - these very modern Graff Goddesses are introduced over six awe-inspiring chapters as their Earthly powers are revealed. Here, let's immerse yourself in the first three chapters of fantastical GRAFFABULOUS!

GRAFFABULOUS - Latest Graff's High Jewelry Collection And It's The Most Carats Ever Presented

Graff

GRAFFABULOUS - Graff’s new high jewelry campaign harnesses the fantastic beauty of one of the greatest gatherings of gemstones ever seen in a high jewelry collection. An ode to the formidable force of nature and the majesty of natural diamonds and gems, Graff's high jewelry campaign for 2022 is an unrivaled display of high jewelry wonder that expresses the pure fantasy of the most fabulous jewels in the world. Photographed by rising star Carlin Jacobs, GRAFFABULOUS presents a peerless trove of extraordinary stones, showcased in more than 80 pieces of high jewelry, each one of a kind. All of the precious stones for which the House is renowned appear in the campaign, revealing the full spectrum of rarity at Graff. An unprecedented 3,600 carats of diamonds, emeralds, rubies and sapphires are featured, making this among the greatest gatherings of gems ever seen in a single high jewelry campaign. To express the beauty of this powerful collection of jewels, the campaign features a bold reimagining of legendary women in ancient mythology. Portrayed by three renowned models - Grace Elizabeth, Aya Jones and Qun Ye - these very modern Graff Goddesses are introduced over six awe-inspiring chapters as their Earthly powers are revealed. Here, let's immerse yourself in the first three chapters of fantastical GRAFFABULOUS!

GRAFFABULOUS: Chapter 1
GRAFFABULOUS: The Legend of Mermaids
Three Graff Goddesses
GRAFFABULOUS: Behind the scene of Blue Lagoon
GRAFFABULOUS: Turning Dreams into Reality
GRAFFABULOUS: Goddess of Light
GRAFFABULOUS: RAYS OF SUNSHINE
GRAFFABULOUS: Chapter 4
GRAFFABULOUS: Chapter 6
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